A little over a year ago, I was reading about a new water company called Pure Water.
It claimed to be the cheapest in the business, and it was.
That’s the thing: Pure Water has been selling water to customers for more than five years, and since that time it’s had over a billion customers in Australia.
In the space of two years, Pure Water’s revenues have increased by more than $100 million, and its profit margins have grown by nearly 50 per cent.
But that’s not all.
It also has the reputation of being the cheapest provider of pure water in Australia, because it’s one of the only companies in the country to provide the exact same product to every single Australian, every single month.
Pure Water customers are free to drink it or not drink it.
In fact, the company has so much influence over what’s in our drinking water that it’s been able to drive a significant reduction in the price of drinking water in other countries, such as the United States and the United Kingdom.
Pure water’s most valuable asset is the fact that it has been the one company in Australia for nearly five years to offer customers the exact opposite of what we see every day in the public water supply: clean water, safe water, and clean drinking water.
The only problem?
Pure Water isn’t selling water.
It’s charging you for water.
As soon as you enter Pure Water, you are redirected to a site where you can buy the water you want, or pay what you want for it.
There are no ads or coupons, and Pure Water doesn’t have any kind of pricing system or sales commission.
The company’s business model is straightforward.
It charges you for what you pay for.
It has a business model where it pays you for everything, and if you pay more for the same product, it pays less.
And because Pure Water is charging you money for water, it’s not really a water company at all.
If you want clean water in your backyard, you pay money to a water provider, not a company that charges you to buy water.
There’s no real difference between the prices charged by the water provider and those charged by Pure Water when you buy your water.
But the way Pure Water operates, it is charging people money for a product that doesn’t exist in your water supply.
For example, it charges you $8.80 for the water in a tank you fill up at home, and $3.00 for the supply at work.
That means that Pure Water makes a profit of $10 per month when you fill the tank, and the same amount if you fill your tank at home.
And when you refill the tank at work, Pure Waters profits rise to $8 per month.
The profit margins are huge, because Pure Waters charges you money to fill the water tank at your home, even though the tank is empty.
So, for a $30 water customer, that’s $8 profit per month, and you’re not paying anything extra for that water.
So you’re paying Pure Water $2.50 per month for every single gallon of water you fill it up with.
But there’s a catch.
When you fill that tank, Purewaters profits are not shared with the customer.
Instead, it gives them a small portion of the profit, which is called the “customer discount”.
If you buy a tank of water from Pure Waters for $30, that customer will receive a $10 discount.
And if you buy the same water from the water company for $25, you’ll receive a flat $3 discount.
It is a simple business model that has a lot of potential, because customers love Pure Water and are willing to pay for it, because there’s no profit lost by not buying water.
If we buy water from a company, we’re not really buying a water product, but a product of water that’s being charged to us.
But this is where Pure Water really shines.
Because it charges customers money for what is essentially nothing.
If a customer is paying Pure Waters to fill up a tank, that money is not going to be used to meet the needs of the customer, it will be used for a purpose other than the water itself.
So that’s where Pure Waters is really successful.
But it’s also very misleading.
Pure Waters makes it seem like its customers are getting paid for water that actually doesn’t belong to them.
And that’s what the company does with the ads.
There is no place in its ads that mentions what water the customers are paying for, because they are not paying for water at all, or the water they are paying to use.
They’re paying for an advertisement.
The advertisements on Pure Waters’ site, as well as in its business cards, all show customers paying for a water that they are supposed to have never used.
And this is why Pure Waters really is a water monopoly.
Water is expensive in Australia because